Kellogg's and Walmart have partnered with Scholastic Books to offer coupons for use with Scholastic Book orders.
"Families who purchase two specially marked Kellogg's products (available only at Walmart) will receive a $5 book coupon good for one free book valued at $5 or less. This coupon can be redeemed with your class's Scholastic Book Clubs order or at the Scholastic Store Online." ~ Scholastic.com
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